Marketplaces

When to Expand Your Marketplace Business, According to 14 Operators

Justine Moore and John Koelliker

Takeaways from 30 successful marketplaces—including Uber, Airbnb, and Tinder—on when, where, and how to grow.

Hopper CEO on Super-App Ambitions and Becoming an Everything Startup

Frederic Lalonde and Theresa Fisher

A Q&A with founder Fred Lalonde on building for Gen Z, unbundling luxury travel, motivations for social behavior, and more.

GMV Retention: The Marketplace Metric Most Ignore

Olivia Moore

GMV retention: what it is, why it's so predictive of marketplace success, and benchmark data on world-class performance

The Marketplace 100: 2022

Olivia Moore and Brandon Barros

The Marketplace 100 ranks the largest consumer-facing marketplace startups and analyzes the trends behind the next generation of marketplace giants.

Beyond Metcalfe’s Law for Network Effects

Andrew Chen

Metcalfe’s Law persists today in discussions of network effects, yet is not enough for those in the industry who seek to create, scale, and compete using them.

‘Deep’ Job Platforms and How to Build Them

D’Arcy Coolican and Jeff Jordan

Beyond simply matching candidates with employers, modern job platforms offer extra features that foster long term success for job seekers and companies.

13 Metrics for Marketplace Companies

Jeff Jordan, Li Jin, D’Arcy Coolican, and Andrew Chen

The key metrics marketplace founders should be aware of, both to calibrate their performance and evaluate future potential.

16 Key Metrics for the Passion Economy

Li Jin

The passion economy, where creators earn income directly from fans, rather than ads, requires a whole new set of metrics. Here are the top 16.

16 Ways to Measure Network Effects

Li Jin and D’Arcy Coolican

How to measure network effects divided into 5 categories: acquisition, competitors, engagement, marketplace, and economics-related metrics.

All about Network Effects

Anu Hariharan

What is a network effect? How do we untangle the nuances of ‘network effects’ with ‘marketplaces’ and ‘platforms’? What’s the difference between network effects, virality, supply-side economies of scale?