Creator Economy

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Why Developers Are Building So Many Side Projects

Ben Stokes and a16zftr

From unleashing creativity to mitigating risk, Ben Stokes of Tiny Projects shares some of the main reasons why developers are building so many side projects.

A Practical Guide to NFT Memberships for Creators

Peter Yang

Benefits and challenges of NFT memberships as a monetization channel, how creators are using them in practice, and more.

The Future of Search Is Boutique

Sari Azout and a16zftr

The way to improve search is not to mimic Google, but instead to build boutique search engines that index, curate, and organize things in new ways.

The Overlooked Levels of the Creator Economy

Dan Runcie and a16zftr

Are creator platforms enabling the 99 percent to chase their childhood dreams? Or are they helping the stars of the 0.1 percent expand their wealth?

What’s Next for Creator Platforms? Learning to Sell

Nathan Baschez and a16zftr

In the rush to build frictionless payment features, the actual pitch—"here's why you should pay and here's what you're getting"—is too often an afterthought.

The Music Industry Is Built on Artists, but Shuns Creators

Dave Edwards and a16zftr

If the music business can revise its draconian approach to copyright, modding, and UGC, it will empower tech startups to do for audio what TikTok did for video.

Inside Latin America’s Creator Economy: Rich in Influence, Poor in Cash

Julio Vasconcellos and a16zftr

Though LatAm leads the world in internet and digital media consumption, its creators still struggle to cash in on their influence. That presents an opportunity.

In Online Ed, Content Is No Longer King—Cohorts Are

Wes Kao and a16zftr

Consumers pay for what’s scarce. And within the crowded, cheap, content-rich world of online education, what's scarce is community.

Fans, Not Professional Developers, Will Drive the Hit IPs of the Future

Jade Raymond and a16zftr

The franchises of the future need to be designed to ensure quality and canon even when we hand over ownership to the fans.

The Creator Economy Comes for Gaming

Joost van Dreunen and a16zftr

Players are discovering new ways to monetize, whether by building original game worlds, selling in-game goods on the blockchain, or engaging new streamer tools.