This 101 guide on college ambassador programs for consumer startup covers the what, why, and when, how to get started, incentive structures, metrics, and more.
While many founders are eager to invest in community, they often don't know what they’ll need to know to build one the right way.
If the goal of go-to-market is value capture, the goal of go-to-community (GTC) is value creation that turns users into advocates. Here's where to focus.
Network effects can be found powering almost every major technology company, from messaging apps and workplace collaboration tools, like Slack and Zoom, to marketplaces, like Airbnb and Instacart to even the internet itself. In this po...
Metcalfe’s Law persists today in discussions of network effects, yet is not enough for those in the industry who seek to create, scale, and compete using them.
Key differences between Gen Z and millennials, how to market without being "cringe," and how Gen Z is shifting the paradigm around money, luxury, and work.
This episode provides perspectives from both sides of the table (in-house vs. agency, big company vs. startup) for what it takes to manage PR agency relations.
What exactly does bottoms up growth for enterprise look like? How does it affect company building overall?
Once you have users, how do you keep them engaged, retain them, and even "resurrect" or re-engage them?