Growth & Marketing

Latest

Grow or Die: A Framework for Turning Your Company Around Fast

Michael Mignano

When your back's against the wall, you need a high stakes, focusing goal that instills a sense of urgency and clarity.

How AI Copywriters Are Changing SEO

Chris Tweten

How do AI copywriters stack up to human writers? How are GPT-3-enabled AI writing tools affecting SEO? And how can you use these AI tools to your advantage?

When to Expand Your Marketplace Business, According to 14 Operators

Justine Moore and John Koelliker

Takeaways from 30 successful marketplaces—including Uber, Airbnb, and Tinder—on when, where, and how to grow.

A Startup’s Guide to Launching College Ambassador Programs

Jacob Westphal

This 101 guide on college ambassador programs for consumer startup covers the what, why, and when, how to get started, incentive structures, metrics, and more.

To Start Building a Community, Master These Two Concepts

Amber Atherton

While many founders are eager to invest in community, they often don't know what they’ll need to know to build one the right way.

How to Drive Business Growth By Fostering Your Community

Patrick Woods

If the goal of go-to-market is value capture, the goal of go-to-community (GTC) is value creation that turns users into advocates. Here's where to focus.

Kickstarting Network Effects

Paul Davison, Alexis Ohanian, Andrew Chen, and Das Rush

Network effects can be found powering almost every major technology company, from messaging apps and workplace collaboration tools, like Slack and Zoom, to marketplaces, like Airbnb and Instacart to even the internet itself. In this po...

Beyond Metcalfe’s Law for Network Effects

Andrew Chen

Metcalfe’s Law persists today in discussions of network effects, yet is not enough for those in the industry who seek to create, scale, and compete using them.

Designing for, Marketing to, and Partnering with Gen Z

Tiffany Zhong and Connie Chan

Key differences between Gen Z and millennials, how to market without being "cringe," and how Gen Z is shifting the paradigm around money, luxury, and work.

How to Manage a PR Agency

Shannon (Stubo) Brayton, Margit Wennmachers, and Sonal Chokshi

This episode provides perspectives from both sides of the table (in-house vs. agency, big company vs. startup) for what it takes to manage PR agency relations.