When your back's against the wall, you need a high stakes, focusing goal that instills a sense of urgency and clarity.
How do AI copywriters stack up to human writers? How are GPT-3-enabled AI writing tools affecting SEO? And how can you use these AI tools to your advantage?
Takeaways from 30 successful marketplaces—including Uber, Airbnb, and Tinder—on when, where, and how to grow.
This 101 guide on college ambassador programs for consumer startup covers the what, why, and when, how to get started, incentive structures, metrics, and more.
While many founders are eager to invest in community, they often don't know what they’ll need to know to build one the right way.
If the goal of go-to-market is value capture, the goal of go-to-community (GTC) is value creation that turns users into advocates. Here's where to focus.
Network effects can be found powering almost every major technology company, from messaging apps and workplace collaboration tools, like Slack and Zoom, to marketplaces, like Airbnb and Instacart to even the internet itself. In this po...
Metcalfe’s Law persists today in discussions of network effects, yet is not enough for those in the industry who seek to create, scale, and compete using them.
Key differences between Gen Z and millennials, how to market without being "cringe," and how Gen Z is shifting the paradigm around money, luxury, and work.