Metrics & KPIs

When your back's against the wall, you need a high stakes, focusing goal that instills a sense of urgency and clarity.

Sales enablement — the use of people, processes, and tech to improve sales productivity — is key for a well-oiled, agile, and high-performing sales machine.

How to decide the guiding metrics for every type of business, based on a survey of employees at over 40 of today's most successful growth-stage companies.