Metrics & KPIs

Sales Enablement: The Underrated Cog of Enterprise Commercial Engines

Vassilis Tziokas

Sales enablement — the use of people, processes, and tech to improve sales productivity — is key for a well-oiled, agile, and high-performing sales machine.

A Framework for Navigating Down Markets

Justin Kahl and David George

This framework shows how to reevaluate your valuation, understand your efficiency through burn multiples, and scenario plan. Plus: original benchmark data.

GMV Retention: The Marketplace Metric Most Ignore

Olivia Moore

GMV retention: what it is, why it's so predictive of marketplace success, and benchmark data on world-class performance

Choosing Your North Star Metric

Lenny Rachitsky

How to decide the guiding metrics for every type of business, based on a survey of employees at over 40 of today's most successful growth-stage companies.

13 Metrics for Marketplace Companies

Jeff Jordan, Li Jin, D’Arcy Coolican, and Andrew Chen

The key metrics marketplace founders should be aware of, both to calibrate their performance and evaluate future potential.

11 Key GTM Metrics for B2B Startups

Martin Casado

We share 11 metrics that all B2B startups should be monitoring, from net dollar retention to quota attainment.

16 Key Metrics for the Passion Economy

Li Jin

The passion economy, where creators earn income directly from fans, rather than ads, requires a whole new set of metrics. Here are the top 16.

16 Ways to Measure Network Effects

Li Jin and D’Arcy Coolican

How to measure network effects divided into 5 categories: acquisition, competitors, engagement, marketplace, and economics-related metrics.