Olivia Moore and Brandon Barros
Jennifer Li, Sarah Wang, and Jamie Sullivan
Once you have users, how do you keep them engaged, retain them, and even "resurrect" or re-engage them?
The basics of user acquisition growth: paid vs. organic marketing, the role of network effects, customer lifetime value (LTV), and more.
What is a network effect? How do we untangle the nuances of ‘network effects’ with ‘marketplaces’ and ‘platforms’? What’s the difference between network effects, virality, supply-side economies of scale?